stop littering campaign

Title: STOP Littering campaign items for the state of Negeri Sembilan
Media(s): Leaflets with badge & stickers, Name card
Brief:Create an interesting way of communicating the purpose of the campaign to the public community. Remember to include the state's logo.
Concept:The main thing about leaflets is that people tend to throw them away without giving so much of a second thought. Therefore, I created a leaflet that not only contains the campaign information, but additional 'souvenirs' for the public. Of course, these 'souvenirs' are campaign related. Each leaflet comes with a pin-badge and a set of four stickers on the back. Even if the reader decides to trash the leaflet, they would at least keep the badge or use the stickers so the whole point of this leaflet wouldn't be for nothing.
The leaflets have four versions, each representing the four most littered items; which are paper, cigarette butts, plastic bottles, and aluminum tin cans. The pin-badge & stickers are themed accordingly.
As the leaflets are chock full of things to see and keep, I decided to keep the name card simple. By just using the campaign logo, colors, and tagline.

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