a bug's life promo, guerilla style

Client: Star Movies
Media: Car window stickers
Brief: Create an interesting & interactive method of promoting the showing of Disney Pixar's 'A Bug's Life' coming soon on Star Movies.
Concept:This idea was inspired by the bug splats you usually get on your windscreen from driving too fast. I illustrated a plain black mush of squashed bugs with the information of the movie on both sides. Pasting this on someone's windscreen is definitely something that would catch their attention (they do need to be able to see to drive anyways) and I believe that 80% of the target market would keep this car sticker on their car. Which gives us the benefit of free advertising via the passengers. Hence why taxis would be one of the main targets for this promo.

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