a bug's life outdoor advertising

Client: Star Movies
Media: Outdoor Advertising - lightbox
Brief: Create an interesting & interactive method of promoting the showing of Disney Pixar's 'A Bug's Life' coming soon on Star Movies.
Concept:The movie's about ants, so I thought, why not use ants, real ants, as part of the whole advertising media? As illustrated, this lightbox will be modified to hold earth, which will have a custom-carved anthill in the form of the movie's logo. Real ants will be allowed to live inside, with proper maintenance once a day. The Star Movies logo and the show dates will be placed on the outside, as shown. This will create curiosity which will draw people towards the lightbox.

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