Tuesday, January 12, 2010

prego - italian pasta sauce







Client: Prego

Product: Italian pasta sauce

Concept:
A repackaging done on the existing product. I gave it an art nouveau touch by adding flowery motifs and by keeping the color scheme simple and earthy. The different flavors are represented with the sketchy icons above, which can be changed on each label accordingly. I added a box packaging as an additional idea, which can be used for promotions during festive seasons and etc.



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