moat boat

Client: Merck
Product: 2-in-1 lotion for children (Lotion + IR3535 insect repellant)
Brief:The client wants to market a product which combines their IR3535 formula, which is DEET-free & a biopesticide insect repellant. As children are very prone to insect bites, the idea was to combine body lotion & the formula as an added benefit for the consumers.
Concept:The name 'Moat Boat' was inspired by children's nursery rhymes, to make it easier and fun for them to pronounce. The packaging concepts were based on clouds & the sea waves. The cloud-inspired packaging is aimed towards toddlers (as IR3535 is safe on children 1 year and above) and the waves were aimed towards children from ages 5 years and above.

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