Monday, January 18, 2010
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Title: Little Critters
Info:
A set of vector critters I created in Adobe Illustrator CS3. Colours can be changed.
Resource:
FREE for download. Just navigate to the downloads page to get the file.
Project: Mint Magazine
Info:
Experimental designs for the coverpage.
View finalized project: Click here
Publication genre: Annual Report (for 2008)
Client: Estee Lauder
Brief:
Design an annual report for the chosen chlient based on their theme and happenings within the past year (2008). Be sure to make a difference from their annual reports from the past 5 years, but the concept must be consistent with the company's outlook.
Concept:
In 2008, Estee Lauder had managed to expand their brand's branches outside of their usual perimeter within the USA and Europe. They have expanded further into Brazil, Russia, China, and India. Within the Asia Pacific region alone, sales have exceeded $1 billion. Therefore, I have come up with the annual report theme, Beauty Breaks Barriers.
Why beauty breaks barriers? Aa brand that focuses on beauty products, Estee Lauder has managed to bring their products across the globe and reach out to woman of different cultures, different skin color, different mother-tongues, and so on. The one thing they have in common now is the perception of Estee Lauder's beauty product standards. The brand is something they have in common, no matter where they come from.
Publication genre: Magazine (lifestyle)
Brief:
Create the first issue (launch issue) of a new magazine. This issue requires you to show your target audience your concept, style and what to expect from future issues.
Concept: Modern vintage
Info:
Mint magazine is inspired by things, styles, and art from yesteryear. The magazine aims to implement those styles into our modern society. As seen from the first image, the cover itself is a plastic film which portrays the modern woman on the cover. But when lifted up, the original image is shown, which is an impressionist painting from the 70's depicting a glamorous woman from that era. Apart from fashion, modern art and lifestyle are also included, most which are 'inspired' by certain things from the earlier era.
Thursday, January 14, 2010
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scrapbook
Wednesday, January 13, 2010
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illustration
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