funtime

Client: Merck
Product: 2-in-1 lotion for children (Lotion + IR3535 insect repellant)
Brief:The client wants to market a product which combines their IR3535 formula, which is DEET-free & a biopesticide insect repellant. As children are very prone to insect bites, the idea was to combine body lotion & the formula as an added benefit for the consumers.
Concept:To make this product more 'fun' for kids and less of being 'just a product' inspired the product name, 'Funtime'. The artwork on the packaging represents the fun shared by children in the form of a cartoony whale as the main product 'mascot'. The fonts used are also very free-flowing to give a funkier edge to the overall look. A sketchy red heart is also instilled into the 'm' in Funtime, to represent the love of a mother who wants the best protection in the market for her children.

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